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I can’t believe it’s 17 years ago this month that I started blueumbrella. Where has the time gone?!  Armed with only an address book, fixed landline phone, a Blackberry, dial-up internet and a huge desktop PC I started my virtual assistant business all those years ago!

Back then, iPhones didn’t exist, WiFi wasn’t readily available or reliable, 3G or 4G didn't exist, The Cloud didn’t exist, Twitter and Facebook didn’t exist and LinkedIn had only just started, yet somehow I managed to get started 'virtually'.

At that time, I started to see flexible and agile working becoming more of a reality in the business world. Even though lots of people were talking about it, few were really doing it, especially when it came to PA services. With this in mind, I had a vision of what I wanted my business to be, and how it could work in this changing landscape, so I drew a deep breath, and took the plunge.  

I named my business after the last thing I took out of the bottom drawer of my desk on the day I left my last 9-to-5 job to start an adventure that some people thought reckless.  But I knew it was something I wanted to do and was confident I could make it work. I had years of PA experience, which I knew was the core of my business, and a model I believed in.

There are a number of constants that have, and will never change at blueumbrella. Our philosophy and core beliefs remain the same as when we started out. We are totally committed to providing outstanding service to our clients, building lasting relationships, making a difference, embracing change and being agile.

The difference today is that we are connected all the time and the way we work can be truly virtual, in the sense that we can work from anywhere and nobody knows if we are in our office, in the coffee shop in between meetings or in our villa on a Greek Island (I wish!).

I will continue to take great pleasure in seeing, and helping my clients grow and develop. This is something drives us every single day.

So, a big thank you to all the amazing clients and fabulous VAs that I’ve worked with over the last 17 years, and I look forward to welcoming new clients and VAs over the coming years!


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